This Nissan Motorsport / Darren Cox interview is ‘stunning’ in so many ways! I want to assume the Automotive News reporter was asking the questions in a certain style for a reason [or is the Automotive-Reporting Industry THIS detached from Auto Racing?].
But, the ‘stunning’ bits to the interview were [Note - Reporter’s words in “quotes”] -
- How can Nissan’s racing message work in US since “Americans are used to NASCAR”? !
- Isn’t racing still all about “Race on Sunday, Sell on Monday”? !!
- How will Nissan Motorsport translate to American retailing? eg; “Will we see racecar posters in a Nissan dealership in Iowa?” !!!
- “Nissan is selecting young drivers based on their gaming skills. I find that hard to grasp. Some of them are only experienced driving on their sofa.” !!!! - Mother of God - !!!!
BUT, Cox handled it all with aplomb.
AND one of his most thought-provoking comments was that FIVE MILLION PEOPLE / RACING FANS signed up via GT Academy.
To that, I share the folliowing additional facts -
- Every Gran Turismo video game release sells from TEN to FIFTEEN Million copies.
- Over 500 Million Video Driving / Racing Games are in the hands of mainstream audiences [eg; sales of Forza, F1, Colin Mcrae, and yes even Mario Karts, Need for Speed, etc, etc....].
- #1 - The ranking of GranTurismo series [72MM to date] of all Sony PlayStation games.
- #4 - The ranking of Driving / Racing Games, by genre, in total video game sales.
- #5 - The ranking for the #1 Driving / Racing Game in the Top 20 of All Time Game Sales.
BTW- These Video Driving Game #’s surpass TV Viewership and Fan Attendance of many racing series.
SO, MY QUESTION IS -
- Which comes first in creating a racing fan - Introduction to the Sport itself?
- OR reaching them through the digital tools of Sim, Video, Forums, Chat?
Or maybe the reporter nailed it - MORE Posters!